Successful companies work with a strong focus on customer satisfaction and have the powerful wish to fulfill market needs. Therefore they implement a well-functioning product management. This was once again made clear at the VDI expert forum on 11 October 2017 in Kiel, organized by the VDI expert committee 202, which drafted the VDI4520 guideline. Thomas-side Dr. Axel Müller, Head of Product Management for the field of exhaust and thermal management, and Jeannette Kemper, also an expert in this topic, talked about their expertise at the Forum. As Product Manager, Jeannette Kemper reported on Thomas's experience in introducing product management in a "change process".
Both speakers presented the development, conception and introduction of product management at Thomas and answered numerous questions from the auditorium. A total of 62 guests attended the event, including business executives, technical and commercial leaders, and product management, development and design managers. The next VDI expert forum will take place when the drafts of the other pages of the VDI4520 product management directive have been completed by the VDI.